The one thing...

Simple is better than creative.

What's being said...

In 2022, there's something wholesome about a Twitter account that is just a simple Twitter account. Celebrating invisible infrastructure we rely on every day but never think about.

My take...

Ever get stuck building a creative message or campaign?

Maybe starting with something simple is the better approach.

Remember: Not everyone receiving your messaging is in your head.

Go further...

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