Just one thing... (07.30.22)
If telecom providers are looking to sell user data to build an advertising network, something's gone wrong with their business. (I wonder if government funding models cover these types of activities?)
Just one thing… is a daily email about just one thing, with a focus on the new culture of business, marketing and technology.
The one thing...
Telecom providers selling user data is insane to me.
What's being said...
T-Mobile US is now expanding and formalizing an advertising business built on the sale of its Android customers' app usage and behavior.
...
Further, DT CEO Timotheus Höttges has rallied against Big Tech companies like Facebook and Google because their businesses are built on the sale of their users' data to advertisers.
Go further...
See Mike's article at Light Reading.
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