An online communications course for business leaders
Starting tomorrow morning at 4:00 AM ET, I’ll begin publishing an educational series about B2B marketing and communications called “Sardines”.
Sardines have a strong smell of expectations. When you think of sardines, your senses likely go into overdrive and maybe even your nose crinkles a tiny bit.
Sardines are also the opportunity in front of us, a helpful unit of control when we’re communicating a story or pitch on behalf of ourselves, our teams, our organization.
And, sardines are the focal point of one of the most emotionally confusing quotes ever recorded on film:
When the seagulls follow the trawler, it's because they think sardines will be thrown into the sea. Thank you very much.
Join me, every Saturday, for a fun and educational series on business communications.