Aug 29 • 10M

007: Change, Margin, Costs

The costs of not changing or thinking big enough may be a short-term decline in sales and a long-term decimation of the brand.

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A weekly podcast on the new culture of business, marketing and technology.
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This episode…

A few articles I read (and wrote) over the past week have been bouncing around my head. And, I think, they are tied together.

In this podcast episode, I attempt to bring together the following thoughts (and the impact on communications and marketing)…

  • Change: Staying still doesn’t work for innovative companies (or minds)

  • Margins: Business folks think in margins and creative product folks believe in more than just marginal changes

  • Costs: The costs of not changing or thinking big enough may be a short-term decline in sales and a long-term decimation of the brand

More…