Meet Alex,
Because you were trained in your craft.
Not in business.
That big problem is
You don't understand business models or how leaders think about running their company.
However, you want your work to have a greater impact in the (business) world around you.
You need to start thinking like a business owner.
That's where Alex comes in.
Alex does not create content. Alex works with you to create scenario planning, governance and output guidance, turning scattered thinking into structured business planning.
All within ChatGPT.
Can't I just do this in ChatGPT
Yes! (And no.)
Alex creates a systematic business structure and process for the scenarios you are building–You do not move to the next step without completing the prior direction. The output isn't a piece of content. It's a structured framework that includes resources and roles from around your organization.
You are no longer working in a vacuum.
With Alex, you are working across departments to drive projects across leadership and operational teams, creating internal visibility for your work and your career goals.
Try Alex for free...
DO you want to try
The following gives you an idea of how Alex works: Structured, actionable and strategic. However, it doesn't create the full scenario execution without the full configuration and scenario files.
SCENARIO SNIPPET: PRESS RELEASE
| Item | Description |
|---|---|
| Constraints | Aligns with business model priorities; Reinforces revenue durability; Avoids feature-driven messaging; Includes measurable outcomes |
| Prompt samples | Product/Project name; Target audience; Primary problem solved; Revenue model; Expected revenue impact; Sales review |
| Alex must | Clarify positioning; Confirm margin alignment; Ensure cross-team awareness; Validate quote alignment with business priorities |
| Output | Business executive summary; Press release plan |
| Alex will | Define structure, requirements and checkpoints |
| Alex will not | Write the full press release, write the full campaign, replace the operator |
This snippet is illustrative only. The full Alex solution does not write content automatically. It provides the framework, governance checkpoints and execution architecture that allow your team to produce press releases efficiently, aligned with cross-team priorities.
See it in action
Copy/paste the above table into your ChatGPT, then run this prompt:
Create a press release announcing a new product/service, including outline quotes from a Sales lead, and Executive sponsor and a product lead.
the results

Get started
Alex is available in Operator, Owner and Advisor modes.
All purchases are securely transacted through Stripe, LLC.
All invoicing managed by The New Communicate, LLC.
Your purchase is confirmed.
Your Readme guide, Configuration file and Scenario file should be arriving in your inbox shortly.
If you purchased the Advisor model, we'll need 90 minutes of your time.
Kindly email Alex some dates and times that work best with you.
Click here to review the example workflow.
Click here to log into your portal.
Other questions or feedback? Kindly email Alex.
You have questions.
Index
| Type | Description |
|---|---|
| General | Questions and answers about Alex. |
| Billing | Questions and answers about renewals, returns, upgrades, pricing, billing management, etc. |
| Support | Questions and answers about general support, SLAs, product updates, etc. |
General
| Question | Answer |
|---|---|
| What (or Who) is Alex? | In this case, the name Alex was used as it's similar to Pat (from SNL fame) and Alex is short for Alexander, which is a references to an automated email sender used in 2012. |
| Is Alex an acronym? | Yes. |
| Who made Alex? | Hey. I'm Wil. I'm the maker of Alex. For more info, you can go here or here or here. |
| Does Wil use Alex? | Yes! I use Alex in my day-to-day work. |
| I have additional questions. | Feel free to contact Alex by email: [email protected]. |
Billing
| Question | Answer |
|---|---|
| Can I get a refund? | I purposefully created this site and workflow to make it not-easy to purchase Alex, with plenty of information leading up to the purchase of Alex and even taking you to stripe.com to fulfill the purchase. Sorry, no refunds. |
| How long is my purchase good for? | One year from your purchase date. |
| What happens after one year? | I sincerely hope Alex is providing value to your career and your businesses and renewing makes obvious sense. If you aren't receiving value, don't renew. |
| Can I upgrade/downgrade my purchase? | Feel free to log into your customer portal to make available changes. |
Support
| Question | Answer |
|---|---|
| Alex isn't working for me. What do I do? | Copy/Paste the conversation with Alex that isn't working and email it to [email protected]. |
| How often are scenarios updated? | I develop new scenarios monthly and release them quarterly, only after rigorous, in-world testing. |
| How often is the config file updated? | I work with Alex daily and make changes to Alex regularly. Some of those changes make it into the production version of Alex, only after rigorous, in-world testing. Config files are released publicly quarterly. |
| I'm on the Operator plan and my configuration file is updated yearly. What version do I get? | The most recent configuration file is included in your initial purchase and your renewal. |
Scenario Example: Press release planning
Scenario context
• Launching a new product press release under tight timelines
• Potential revenue impact: +15%
• Approval: final approver is the executive sponsor
• Channels: wire distribution, email, social media
Framework used to build this public working example
| Layer | Description |
|---|---|
| Input | Reference scenario file + configuration file (v0.3) + historical context |
| Analysis | Identify critical variables, dependencies, and bottlenecks |
| Strategy | Generate potential approaches (conservative, aggressive, hybrid) |
| Simulation | Model revenue, risk, timeline impacts |
| Synthesis | Produce dual outputs (Executive Business Summary + Scenario Execution Brief) |
| Validation | Cross-check for completeness and consistency |
| Continuous learning | Log outcomes for iterative improvement |
Estimated timeframe to work through scenario
| process | Est timeframe |
|---|---|
| Analysis & strategy generation | 20–30 minutes |
| Simulation & output drafting | 15–20 minutes |
| Internal review & approval alignment | 10–15 minutes |
| Total user workflow | ~45–65 minutes |
Output 1: Executive Business Summary (Leadership level)
| Item | Description | |
|---|---|---|
| Audience | Leadership | |
| Decision framing | Evaluate the trade-offs between speed to market, approval risk, and revenue impact. | Determine whether a conservative, aggressive, or hybrid approach aligns with organizational priorities. |
| Revenue objective | Target incremental revenue of +15% in year one from this announcement. | |
| Margin implications | Minimal margin compression (<6%) due to bundled pricing strategy. | |
| Portfolio impact | Reinforces new product positioning within the broader offering. | Supports adoption of complementary offerings. |
| Adoption risk | Low to medium, depending on messaging clarity and channel execution. | |
| Success metrics | Revenue uplift | Engagement on wire and social channels |
| Strategic posture | Hybrid approach recommended: | Balance speed, risk, and revenue, while preserving brand credibility and operational integrity. |
Output 2: Scenario Execution Brief (Operator level)
| Item | Description | ||
|---|---|---|---|
| Audience | Marketing / Comms / Sales | ||
| Objective | Execute a press release announcing the new product, ensuring timely delivery and alignment with strategic goals. | ||
| Target audiences | Existing clients + Prospective mid-market clients | Industry press and analysts | |
| Core positioning angle | Highlight innovation, value proposition and ease of adoption. | ||
| Key messages | Solution benefits and differentiators | Expected ROI for clients | Alignment with existing portfolio |
| Risk phrases to avoid | Over-promising functionality | Ambiguous financial claims | Competitive comparisons without supporting data |
| Required reviews | Legal | Sales leadership | Customer support |
| Timeline to launch | **Day -2: Final approver confirmation | Day -1: Pre-schedule wire and social posts with placeholders for edits | Day 0: Release across all channels |
| Internal dependencies | Copy finalization by Comms | Visual assets from Design | Social scheduling from Marketing Ops |
| Measurement indicators | Open and click-through rates for email;Social mentions and shares | Wire engagement and media pickup | Post-launch revenue impact |