Meet Alex.

A structured business thinking system that runs inside (free) ChatGPT.

Because you were trained in your craft.
Not in business.

How Alex can help you

Start thinking like a business owner.

Alex is a structured thinking system for owners and operators designing:
New products
Brand campaigns
Sales acquisition efforts
Go-to-market plans
Press releases

Alex helps you:
Clarify your business model
Identify fragile revenue assumptions
Surface cross-functional risk
Ask better internal questions
See what breaks if this succeeds

Get started

with Alex.

Alex is available in Operator, Owner and Advisor models.

Available starting February 15, 2026.
Alex reflects your thinking structure. It does not replace legal, financial or HR advice.
All purchases are securely transacted through Stripe, LLC.
All invoicing managed by The New Communicate, LLC.

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Thank you!

Your Setup guide, Configuration file, Decision frameworks and Example walkthrough should be arriving in your inbox any second now.

If you purchased the Advisor plan, we'll need an hour of your time.
Kindly email Alex some dates and times that work best with you.

Other questions or feedback? Kindly email Alex.

Thank you again!